The Pink Giraffe Custom Embroidery Meets Google

November 04, 2013  •  Leave a Comment

Nashville.com continues a series today titled, “……………… meets Google.” The premise? Simple. We have a quick conversation with the decision makers, founders, entrepreneurs that guide an enterprise 

I've been collaborating with the nice folks at Nashville.com highlighting some incredible businesses. These businesses have embraced the brand value of having a Google Business Photos 360 virtual tour showing consumers the inside of their space. Branding, marketing, showcasing... the person/team behind the business "get it" and understand the value proposition of having a presence on Google Places, and Google+ for consumers to look, experience and engage online.

Nashville.com is known for being the world wide brand for Nashville on the web by featuring local news, attractions, people and much more by "...working with local bloggers, businesses, and brands in its effort to continue to showcase Nashville's greatness to the world while making it an even more beautifully liveable city."

When a local business introduces Google360 into their marketing mix, they enter a world of open invitation and transparency. Their inner workings, at least the inner workings of their workspace, are exposed. We thought it would be an interesting project to feature these forward thinking businesses on Nashville’s World Wide Brand on the web, Nashville.com.

Today we meet owner Eliza Montgomery • 4239 Harding Pike, Nashville, TN ‎(615) 297-2604 • thepinkgiraffe.net

Eliza Montgomery Pink Giraffe Custom EmbroideryEliza Montgomery Pink Giraffe Custom Embroidery (N) What does your store find most attractive about doing business in Nashville?

(Eliza) Probably the most attractive aspect of doing business in Nashville would be the people we get to deal with on a day-to-day basis.  Nashville presents such an eclectic blend of personality and is such a melting pot of industry that brings us a blend of great customers.

(N) When people come into your space, what is it you want them to feel?

(Eliza) When customers come into our shop, we strive to provide a relaxed and fun personalized shopping experience. We are constantly adding new products and designs so that there is always something new to see each time they visit. Because of the custom nature of our finished products, we often get the opportunity to get to know our customers on a personal level and get to know them by name. I love when someone walks in the store and we can greet them as a friend.

(N) When you decided to do the Google360 Virtual Tour, what was your goal? What would want people to see when they discover your profile?

(Eliza) We opted to add the Google 360 Virtual Tour to our online presence because it provides our customers who live as far away as the West Coast or even other countries to take a tour of our shop and feel like a local customer. Online customers can “walk through” our store and get a feel for the space even from thousands of miles away.  It is truly a great benefit of today’s technology! We hope that our Google 360 Virtual Tour provides a feel for who we are and the level of quality in all our products.

Eliza Pink Giraffe Custom Embroidery-3Eliza Pink Giraffe Custom Embroidery-3

Read the rest of Eliza's thoughts here at Nashville.com

View the Google Business Photos virtual 360 tour of the Pink Giraffe here


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