I've been collaborating with the nice folks at Nashville.com highlighting some incredible businesses. These businesses have embraced the brand value of having a Google Business Photos 360 virtual tour showing consumers the inside of their space. Branding, marketing, showcasing... the person/team behind the business "get it" and understand the value proposition of having a presence on Google Places, and Google+ for consumers to look, experience and engage online.

Nashville.com is known for being the world wide brand for Nashville on the web by featuring local news, attractions, people and much more by "...working with local bloggers, businesses, and brands in its effort to continue to showcase Nashville's greatness to the world while making it an even more beautifully liveable city."

When a local business introduces Google360 into their marketing mix, they enter a world of open invitation and transparency. Their inner workings, at least the inner workings of their work space, are exposed. We thought it would be an interesting project to feature these forward thinking businesses on Nashville’s World Wide Brand on the web, Nashville.com. The first in the series is E|SPACES. If you’ve not experienced a speaker, a meeting, or a session at E|SPACES, you’ve missed out. The environment for business, connecting, and productivity are unequaled. We spoke with Phil Gibbs. Phil is a Founder and CEO of E|SPACES, Inc.

Phil Gibbs E|SPACES (N) What do you/your store/operation/enterprise find most attractive about doing business in Nashville?

Gibbs – Nashville has a vibrant business community; is being recognized as a great city for business by national media and makes almost every list of top cities for business.  It is large enough to have diversity, interest and energy without all the negatives of most large cities.

(N) When people come into your space, what is it you want them to feel? 

Gibbs – We want them to feel like, “This is a place I can really enjoy working.  I can be creative and productive and love the vibe.  I love the variety of workspaces and am continually impressed with the other members I meet.  And while almost everything is self-serve, the concierges are amazing.”

(N) When you decided to do the Google 360 Virtual Tour, what was your goal? What would you want people to see when they discover your profile?

Gibbs - Since E|SPACES is a new concept office, it is almost impossible to describe.  People tend to think of it in terms of space they have experienced—perhaps a cubicle farm.  Even those who “get it” do not really appreciate it until they visit the space.  The Google Tour is the next best thing to physically walking though the space.

Read the rest of the conversation with Phil Gibbs / E|SPACES at Nashville.com

E|SPACES Franklin TN

Experience Both Virtual Tours by Click on These Links and Stepping Inside:

BelleMeade E|SPACES 

Cool Spring E|SPACES