Nashville.com continues a series today titled, “... meets Google.” The premise? Simple. We have a quick conversation with the decision makers, founders, entrepreneurs that guide an enterprise photographed by Kerry Woo. Woo serves Google as a Nashville based Google Trusted Photographer for the Google Business Photos project producing 360º Interactive Images and Point of Interest Photography.
When a local business introduces Google Business Photos into their marketing mix, they enter a world of open invitation and transparency. Their inner workings, at least the inner workings of their work space, are exposed. We thought it would be an interesting project to feature these forward thinking businesses on Nashville’s World Wide Brand on the web, Nashville.com.
Today we meet Rordan Shane, President of Shane Co. 3006 Mallory Ln, Franklin, TN (615) 503-9647 shaneco.com
(N) What does your store find most attractive about doing business in Nashville?
(Rordan) We enjoy the diversity of our customer base. A diverse population allows us to be creative and work with each customer to find the perfect item that suits both his or her personality and needs. As Nashville is a destination location for musicians of all genres and a thriving businesses hub, we love seeing both sides of our customers' personalities and helping them reflect that in their purchases.
(N) When you decided to do the Google 360 Virtual Tour, what was your goal? What would you want people to see when they discover your profile?
(Rordan) Our goal with the Google 360 Virtual Tour was to demonstrate how much our stores have to offer. As a destination store (meaning a free-standing store not located inside of a mall), we know that when someone has decided to walk through our doors they have a purchase in mind. We wanted to use the Google 360 Virtual Tour to demonstrate how welcoming our environment is while emphasizing the quality and broad assortment of our products.
Read the rest of Rhodan Shane's thoughts here at Nashville.com
View the Google Virtual 360 Tour of The Shane Co. here
image of Rordan Shane courtesy of Shane Co.